According to Brand Finance's Institutional Brand Value Index, Dubai Police is the strongest police brand in the world. After a thorough comparative analysis that involved input from over 8,000 stakeholders and pertinent institutions in ten nations, the force was given a AAA+ rating and an overall score of 9.2 out of 10.
The evaluation emphasized Dubai Police's outstanding performance in all assessed areas, including innovation, ethics, operational effectiveness, and transparency.
With a brand worth of Dh57.9 billion ($15.8 billion), it also highlighted the force's role in bolstering the soft power of the United Arab Emirates and Dubai, which, according to Brand Finance's National Brand Report, has a total national brand value of Dh4.48 trillion ($1.2 trillion).
