Emirates launches new EK FIT and EK TRAVEL collections ahead of Dubai Fitness Challenge

20 Oct 2026

News
Emirates launches new EK FIT and EK TRAVEL collections ahead of Dubai Fitness Challenge

Emirates has launched its EK FIT and EK TRAVEL athleisure collections ahead of the Dubai Fitness Challenge. Featuring breathable sportswear and comfortable loungewear in navy, burgundy and olive, the collection is available online and in Dubai stores, with prices starting at Dhs110.

The EK FIT collection features women’s leggings, half-zip tops and sports vests, while the men’s range includes long-sleeve T-shirts, high-neck tops and fitness shorts. Available in navy, olive and burgundy, the collection also comes with a complimentary gym bag, quick-dry cap and leak-proof water bottle.

Emirates has also introduced EK TRAVEL, a comfortable loungewear range made from soft modal-cotton fabric. It includes matching tops and trousers for men and women, along with unisex oversized T-shirts in four colours.

Emirates Skywards members can earn and redeem Miles on purchases through the airline’s online store.

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