The UAE Media Council has announced the introduction of the Mu'lin permission, a new regulatory requirement for anyone using social media to advertise, whether for profit or not.
The program is a component of a larger framework aimed at creating a regulatory environment that is adaptable enough to keep up with the media industry's quick changes. It seeks to improve the caliber of content, draw in more investors, and draw in talented individuals and innovative content producers.
The permit aims to protect the rights of the public and content producers by defining precise procedures for controlling advertising. This will establish the United Arab Emirates as a global center for the advertising content sector while also supporting the values of professionalism and transparency.
