
The General Directorate of Residency and Foreigners Affairs (GDRFA) has teamed up with Brand Dubai, the creative division of the Government of Dubai Media Office, to revitalize its ongoing Dubai Destinations summer campaign.
Visitors to the General Directorate of Residency and Foreigners Affairs will be greeted as part of the program with souvenir "passports" that provide them with an entertaining and interesting introduction to the city's many summer experiences.
Every passport has a QR code that takes visitors straight to the Dubai Destinations website, where they can browse interactive guides and carefully planned itineraries meant to help them get the most out of the city all summer long.