Viva

VIVA is positioned as the first UAE food discounter in the region, operating on a discount model to offer high-quality products at the lowest possible prices. Since its inauguration on February 28, 2018, at the Grand Avenue Mall, communities in Sharjah, Ajman, and Deira have been able to experience "FRESHER. CHEAPER. BETTER" shopping. VIVA stores serve as neighborhood outlets in densely populated residential areas. In addition to food products, the stores also stock a variety of non-food items to cater to a broader consumer base.