According to Brand Finance, Dubai’s brand value has climbed to nearly Dh1 trillion, propelling the emirate to fifth place among the world’s strongest city brands.
Digital Dubai played a key role in this achievement, contributing around Dh31 billion to the city’s brand value. It recorded 92% brand familiarity, a strength score of 77.7, and earned an AA+ rating among leading digital government entities worldwide.
The report also highlighted strong confidence in Dubai’s digital ecosystem, with Digital Dubai scoring 8.4 out of 10 for both trust and reputation among residents and businesses.
