The world’s largest content creator event kicks off on January 9 under the patronage of Sheikh Mohammed bin Rashid Al Maktoum. Organised by the UAE Government Media Office, the three-day summit at Emirates Towers, DIFC, and the Museum of the Future follows the theme “Content for Good” and features 580+ sessions across Economy, Content, and Technology. Attendees receive a custom tourist SIM sleeve from du in collaboration with GDRFA Dubai.
1 Billion Acts of Kindness & AI Initiatives
The summit focuses on Content for Good and AI in content creation. MrBeast launched the 1 Billion Acts of Kindness campaign, with 10 creators to be announced as leaders. TikTok’s Educators Award and partnerships with YouTube, TikTok, Snapchat, X, and Meta support this initiative.
The AI Film Award with Google Gemini offers a $1M prize, with 5 shortlisted films screened at the summit. Day 3 will reveal winners of the Creators Ventures Accelerator, offering creators start-ups access to funding and mentorship worth AED 50 million.
Platforms including YouTube, TikTok, Snapchat, X, Meta, Disney+, and Twitch will discuss trends, AI, IP protection, and community building.
Special Guests
Day 1: Max Amini on his career and comedy brand.
Day 2: Max Amini live performance, Lara Trump on politics and wellness, Will Smith with Faris Saeed on Pole to Pole, Mohamed Alabbar on Emaar’s growth, Rio Ferdinand on transitioning from football to entrepreneurship, and Simon Squibb on inspiring creators through giving.
The summit combines creativity, inspiration, and practical insights for global creators and audiences.
