Emirates Skywards loyalty programme points can be used to pay for Coca-Cola Arena events

Beginning Monday, May 26, members of the Emirates Skywards loyalty program can use their points to purchase tickets to live sporting events, comedy performances, and concerts at Coca-Cola Arena. In addition to offering incredible experiences all over the world, Emirates' loyalty program now allows users to spend their miles on the best events in Dubai.

The Coca-Cola Arena in City Walk, which can accommodate 17,000 people, hosts the largest live events in the city each year.

Pop singers, Bollywood legends, and even the Dubai Basketball team will perform at the arena, along with many other members of the Dubai Comedy Festival lineup.

Members of the Emirates Skywards program may now bid or redeem miles for a pair of hospitality tickets with first-class seats and the finest stage views, starting at 5,000 miles.

Fans of live events should anticipate an even greater experience, according to Mark Jan Kar, SVP, Entertainment & Content Development, MENA, ASM Global & General Manager of Coca-Cola Arena.