Alif, an immersive experience at Expo City Dubai, is looking for its first Chief Content Creator (CCC) through the new #AlifChallenge. This is your opportunity to earn a three-month contract for Dh100,000 and help develop the digital voice of one of Dubai's most exciting attractions.
Creators from throughout the UAE are asked to visit Alif and create a high-impact, short-form film (15-60 seconds) that embodies the brand's unique spirit. Alif is a voyage through human creativity and movement, from ancient desert trade routes to futuristic Mars missions, with magnificent installations by Weta Workshop, the designers of The Lord of the Rings.
This competition goes beyond chasing virality—it’s about shaping culture. The winning CCC will become Alif’s official creative voice, tasked with telling its story to the world.
Taking part is easy: start by registering online to receive a free creator pass. Between September 1 and October 5, 2025, head to Alif to shoot your video. Once ready, share it on social media by tagging @visitalif.ae and using #AlifChallenge and #AlifCCC, then submit your video link via the official form.
Entries will be judged on creativity, originality, engagement, and the power to inspire. Finalists will be shortlisted, and the winner will be revealed on October 12, 2025, at the Alif Galactic Adventures Festival.
The new Chief Content Creator will be paid Dh 100,000 to create four original videos every month for Alif. This position provides unparalleled behind-the-scenes access and the opportunity to help shape Alif's public image and digital brand.
