Dubai Shopping Festival (DSF) has announced a citywide line-up of major retail promotions starting December 26, offering five weeks of discounts and prize draws. More than 1,000 global and local brands across 3,500 outlets will offer 25 to 75 per cent off on fashion, beauty, electronics, home, lifestyle and kids’ products. The DSF Sale Season begins December 26, alongside the Shop, Scan & Win campaign running until February 1, 2026, where shoppers spending Dh300 or more can enter weekly draws to win one of five Nissan Patrol SE T2 2026 cars.
Several malls are introducing exclusive DSF promotions to boost festive shopping.
Mercato Mall:
Shoppers can participate in a mall-only prize campaign by scanning their receipts to enter special draws running until January 12, extending rewards beyond the Christmas period.
Majid Al Futtaim malls:
One of the festival’s highlights is the DSF 12-Hour Sale, returning for one day only on December 26 from 10am to 10pm across Majid Al Futtaim malls. Shoppers can enjoy discounts of up to 90 per cent at more than 100 brands at
- City Centre Deira
- My City Centre Al Barsha
- Mall of the Emirates
- City Centre Me’aisem
- City Centre Al Shindagha
- City Centre Mirdif
Those spending over Dh300 at Mall of the Emirates, City Centre Mirdif or City Centre Deira can also scan receipts via the SHARE app for a chance to become the next SHARE Millionaire.
Additional promotions include Majid Al Futtaim malls’ Biggest Prize of the Year campaign, offering shoppers the chance to win Dh1 million in cash, the Modesh and Blue Rewards Millionaire draw at Dubai Festival City Mall with one million Blue Points up for grabs, and Dubai Holding’s DSF Golden Tickit, rewarding 38 winners with Dh10,000 each in Tickit points.
