A new season of #DubaiDestinations summer campaign has been officially launched by Brand Dubai, the creative division of the Government of Dubai Media Office (GDMO). By showcasing the emirate's varied indoor and outdoor experiences, family-friendly attractions, and distinctive cultural and leisure offers, the program, which runs from July 4 to July 31, hopes to make Dubai an alluring travel destination even during the hottest summer months.
The campaign aims to raise public knowledge of the city's year-round appeal and entice locals and visitors to discover its top-notch summer attractions. It was planned to align with the school holidays and a spike in both domestic and foreign visitors.
The campaign encapsulates the vibrant spirit of a Dubai summer, from luxurious staycations and coastal retreats to air-conditioned indoor entertainment centers and waterparks.
The summer campaign offers a number of digital guides designed for different groups, with a focus on family-friendly activities. These resources include carefully chosen listings of staycation deals, indoor sports facilities, water-based activities, seasonal events, and summer camps for kids. With clickable locations on the Dubai map, each entry is interactive, making it simple to plan and navigate a trip.
This year's campaign's extensive multimedia offering is one of its main features. A range of short films and animated pieces have been created by Brand Dubai in association with the Government of Dubai Media Office, with input from influencers and content producers both domestically and abroad.
These creatives will increase the campaign's visibility by posting personal photos of their summertime adventures in Dubai on well-known social media sites like Instagram and TikTok.
